Q1. Which of the following best describes Business model?

A. the process of producing benefits that customers or other stakeholders consider valuable B. the logic describing how an organization creates, delivers and captures value C. the way an organization provides its promised value to customers D. the way an organization obtains economic or other sustainable returns from the value it creates

Check Answer

Correct Answer: B   |   Marks: 1

Explanation: Business model refers to the logic describing how an organization creates, delivers and captures value. Its main purpose is to explain how an offering can operate and sustain itself. The example 'showing who the customer is, what value is offered and how revenue is generated' is consistent with this concept.

Q2. What is the primary purpose of Business model in design thinking?

A. to ensure the offering solves a meaningful problem B. to connect the value proposition with actual customer experience C. to explain how an offering can operate and sustain itself D. to make the model sustainable over time

Check Answer

Correct Answer: C   |   Marks: 1

Explanation: The primary purpose of Business model is to explain how an offering can operate and sustain itself. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q3. A design team showing who the customer is, what value is offered and how revenue is generated. Which concept is most directly illustrated?

A. Value creation B. Value delivery C. Value capture D. Business model

Check Answer

Correct Answer: D   |   Marks: 1

Explanation: The scenario illustrates Business model because showing who the customer is, what value is offered and how revenue is generated. The concept is specifically used to to explain how an offering can operate and sustain itself.

Q4. Which of the following best describes Value creation?

A. the process of producing benefits that customers or other stakeholders consider valuable B. the way an organization provides its promised value to customers C. the way an organization obtains economic or other sustainable returns from the value it creates D. a source or mechanism through which an organization receives revenue

Check Answer

Correct Answer: A   |   Marks: 1

Explanation: Value creation refers to the process of producing benefits that customers or other stakeholders consider valuable. Its main purpose is to ensure the offering solves a meaningful problem. The example 'reducing the time required to complete a service' is consistent with this concept.

Q5. What is the primary purpose of Value creation in design thinking?

A. to connect the value proposition with actual customer experience B. to ensure the offering solves a meaningful problem C. to make the model sustainable over time D. to identify how the business model generates income

Check Answer

Correct Answer: B   |   Marks: 1

Explanation: The primary purpose of Value creation is to ensure the offering solves a meaningful problem. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q6. A design team reducing the time required to complete a service. Which concept is most directly illustrated?

A. Value delivery B. Value capture C. Value creation D. Revenue stream

Check Answer

Correct Answer: C   |   Marks: 1

Explanation: The scenario illustrates Value creation because reducing the time required to complete a service. The concept is specifically used to to ensure the offering solves a meaningful problem.

Q7. Which of the following best describes Value delivery?

A. the way an organization obtains economic or other sustainable returns from the value it creates B. a source or mechanism through which an organization receives revenue C. the major categories and patterns of costs required to operate the model D. the way an organization provides its promised value to customers

Check Answer

Correct Answer: D   |   Marks: 1

Explanation: Value delivery refers to the way an organization provides its promised value to customers. Its main purpose is to connect the value proposition with actual customer experience. The example 'delivering a digital service through a mobile platform and support channel' is consistent with this concept.

Q8. What is the primary purpose of Value delivery in design thinking?

A. to connect the value proposition with actual customer experience B. to make the model sustainable over time C. to identify how the business model generates income D. to understand the resources needed for sustainability

Check Answer

Correct Answer: A   |   Marks: 1

Explanation: The primary purpose of Value delivery is to connect the value proposition with actual customer experience. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q9. A design team delivering a digital service through a mobile platform and support channel. Which concept is most directly illustrated?

A. Value capture B. Value delivery C. Revenue stream D. Cost structure

Check Answer

Correct Answer: B   |   Marks: 1

Explanation: The scenario illustrates Value delivery because delivering a digital service through a mobile platform and support channel. The concept is specifically used to to connect the value proposition with actual customer experience.

Q10. Which of the following best describes Value capture?

A. a source or mechanism through which an organization receives revenue B. the major categories and patterns of costs required to operate the model C. the way an organization obtains economic or other sustainable returns from the value it creates D. a defined group of customers with related needs or characteristics

Check Answer

Correct Answer: C   |   Marks: 1

Explanation: Value capture refers to the way an organization obtains economic or other sustainable returns from the value it creates. Its main purpose is to make the model sustainable over time. The example 'charging a subscription for a service that provides ongoing value' is consistent with this concept.

Q11. What is the primary purpose of Value capture in design thinking?

A. to identify how the business model generates income B. to understand the resources needed for sustainability C. to focus the offering on a meaningful target group D. to make the model sustainable over time

Check Answer

Correct Answer: D   |   Marks: 1

Explanation: The primary purpose of Value capture is to make the model sustainable over time. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q12. A design team charging a subscription for a service that provides ongoing value. Which concept is most directly illustrated?

A. Value capture B. Revenue stream C. Cost structure D. Customer segment

Check Answer

Correct Answer: A   |   Marks: 1

Explanation: The scenario illustrates Value capture because charging a subscription for a service that provides ongoing value. The concept is specifically used to to make the model sustainable over time.

Q13. Which of the following best describes Revenue stream?

A. the major categories and patterns of costs required to operate the model B. a source or mechanism through which an organization receives revenue C. a defined group of customers with related needs or characteristics D. a route through which a product or service reaches customers

Check Answer

Correct Answer: B   |   Marks: 1

Explanation: Revenue stream refers to a source or mechanism through which an organization receives revenue. Its main purpose is to identify how the business model generates income. The example 'subscription fees from customers' is consistent with this concept.

Q14. What is the primary purpose of Revenue stream in design thinking?

A. to understand the resources needed for sustainability B. to focus the offering on a meaningful target group C. to identify how the business model generates income D. to make the value proposition accessible to the intended users

Check Answer

Correct Answer: C   |   Marks: 1

Explanation: The primary purpose of Revenue stream is to identify how the business model generates income. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q15. A design team subscription fees from customers. Which concept is most directly illustrated?

A. Cost structure B. Customer segment C. Distribution channel D. Revenue stream

Check Answer

Correct Answer: D   |   Marks: 1

Explanation: The scenario illustrates Revenue stream because subscription fees from customers. The concept is specifically used to to identify how the business model generates income.

Q16. Which of the following best describes Cost structure?

A. the major categories and patterns of costs required to operate the model B. a defined group of customers with related needs or characteristics C. a route through which a product or service reaches customers D. an important asset or capability required to deliver the business model

Check Answer

Correct Answer: A   |   Marks: 1

Explanation: Cost structure refers to the major categories and patterns of costs required to operate the model. Its main purpose is to understand the resources needed for sustainability. The example 'software hosting, support and staff costs' is consistent with this concept.

Q17. What is the primary purpose of Cost structure in design thinking?

A. to focus the offering on a meaningful target group B. to understand the resources needed for sustainability C. to make the value proposition accessible to the intended users D. to identify what must be available for the model to operate

Check Answer

Correct Answer: B   |   Marks: 1

Explanation: The primary purpose of Cost structure is to understand the resources needed for sustainability. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q18. A design team software hosting, support and staff costs. Which concept is most directly illustrated?

A. Customer segment B. Distribution channel C. Cost structure D. Key resource

Check Answer

Correct Answer: C   |   Marks: 1

Explanation: The scenario illustrates Cost structure because software hosting, support and staff costs. The concept is specifically used to to understand the resources needed for sustainability.

Q19. Which of the following best describes Customer segment?

A. a route through which a product or service reaches customers B. an important asset or capability required to deliver the business model C. an essential activity the organization must perform to deliver its value proposition D. a defined group of customers with related needs or characteristics

Check Answer

Correct Answer: D   |   Marks: 1

Explanation: Customer segment refers to a defined group of customers with related needs or characteristics. Its main purpose is to focus the offering on a meaningful target group. The example 'small retailers needing simple inventory tools' is consistent with this concept.

Q20. What is the primary purpose of Customer segment in design thinking?

A. to focus the offering on a meaningful target group B. to make the value proposition accessible to the intended users C. to identify what must be available for the model to operate D. to identify the work critical to operating the model

Check Answer

Correct Answer: A   |   Marks: 1

Explanation: The primary purpose of Customer segment is to focus the offering on a meaningful target group. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q21. A design team small retailers needing simple inventory tools. Which concept is most directly illustrated?

A. Distribution channel B. Customer segment C. Key resource D. Key activity

Check Answer

Correct Answer: B   |   Marks: 1

Explanation: The scenario illustrates Customer segment because small retailers needing simple inventory tools. The concept is specifically used to to focus the offering on a meaningful target group.

Q22. Which of the following best describes Distribution channel?

A. an important asset or capability required to deliver the business model B. an essential activity the organization must perform to deliver its value proposition C. a route through which a product or service reaches customers D. the logic describing how an organization creates, delivers and captures value

Check Answer

Correct Answer: C   |   Marks: 1

Explanation: Distribution channel refers to a route through which a product or service reaches customers. Its main purpose is to make the value proposition accessible to the intended users. The example 'a mobile app and partner stores serving as channels' is consistent with this concept.

Q23. What is the primary purpose of Distribution channel in design thinking?

A. to identify what must be available for the model to operate B. to identify the work critical to operating the model C. to explain how an offering can operate and sustain itself D. to make the value proposition accessible to the intended users

Check Answer

Correct Answer: D   |   Marks: 1

Explanation: The primary purpose of Distribution channel is to make the value proposition accessible to the intended users. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q24. A design team a mobile app and partner stores serving as channels. Which concept is most directly illustrated?

A. Distribution channel B. Key resource C. Key activity D. Business model

Check Answer

Correct Answer: A   |   Marks: 1

Explanation: The scenario illustrates Distribution channel because a mobile app and partner stores serving as channels. The concept is specifically used to to make the value proposition accessible to the intended users.

Q25. Which of the following best describes Key resource?

A. an essential activity the organization must perform to deliver its value proposition B. an important asset or capability required to deliver the business model C. the logic describing how an organization creates, delivers and captures value D. the process of producing benefits that customers or other stakeholders consider valuable

Check Answer

Correct Answer: B   |   Marks: 1

Explanation: Key resource refers to an important asset or capability required to deliver the business model. Its main purpose is to identify what must be available for the model to operate. The example 'specialized technical expertise required to provide the service' is consistent with this concept.

Q26. What is the primary purpose of Key resource in design thinking?

A. to identify the work critical to operating the model B. to explain how an offering can operate and sustain itself C. to identify what must be available for the model to operate D. to ensure the offering solves a meaningful problem

Check Answer

Correct Answer: C   |   Marks: 1

Explanation: The primary purpose of Key resource is to identify what must be available for the model to operate. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q27. A design team specialized technical expertise required to provide the service. Which concept is most directly illustrated?

A. Key activity B. Business model C. Value creation D. Key resource

Check Answer

Correct Answer: D   |   Marks: 1

Explanation: The scenario illustrates Key resource because specialized technical expertise required to provide the service. The concept is specifically used to to identify what must be available for the model to operate.

Q28. Which of the following best describes Key activity?

A. an essential activity the organization must perform to deliver its value proposition B. the logic describing how an organization creates, delivers and captures value C. the process of producing benefits that customers or other stakeholders consider valuable D. the way an organization provides its promised value to customers

Check Answer

Correct Answer: A   |   Marks: 1

Explanation: Key activity refers to an essential activity the organization must perform to deliver its value proposition. Its main purpose is to identify the work critical to operating the model. The example 'maintaining the platform and responding to customer requests' is consistent with this concept.

Q29. What is the primary purpose of Key activity in design thinking?

A. to explain how an offering can operate and sustain itself B. to identify the work critical to operating the model C. to ensure the offering solves a meaningful problem D. to connect the value proposition with actual customer experience

Check Answer

Correct Answer: B   |   Marks: 1

Explanation: The primary purpose of Key activity is to identify the work critical to operating the model. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q30. A design team maintaining the platform and responding to customer requests. Which concept is most directly illustrated?

A. Business model B. Value creation C. Key activity D. Value delivery

Check Answer

Correct Answer: C   |   Marks: 1

Explanation: The scenario illustrates Key activity because maintaining the platform and responding to customer requests. The concept is specifically used to to identify the work critical to operating the model.