Q1. Which of the following best describes Pitch deck?

A. a pitch-deck section that communicates the customer problem and why it matters B. a section explaining how the proposed offering addresses the identified problem C. a structured presentation used to communicate an innovation, venture or project proposition to an audience D. a concise statement of the benefit or value promised to a target customer

Check Answer

Correct Answer: C   |   Marks: 1

Explanation: Pitch deck refers to a structured presentation used to communicate an innovation, venture or project proposition to an audience. Its main purpose is to present the opportunity, evidence, solution and plan clearly. The example 'using slides to explain a startup's problem, solution, market and funding need' is consistent with this concept.

Q2. What is the primary purpose of Pitch deck in design thinking?

A. to establish the need before presenting the proposed solution B. to make the response to the problem understandable C. to communicate why the offering is relevant D. to present the opportunity, evidence, solution and plan clearly

Check Answer

Correct Answer: D   |   Marks: 1

Explanation: The primary purpose of Pitch deck is to present the opportunity, evidence, solution and plan clearly. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q3. A design team using slides to explain a startup's problem, solution, market and funding need. Which concept is most directly illustrated?

A. Pitch deck B. Problem slide C. Solution slide D. Value proposition

Check Answer

Correct Answer: A   |   Marks: 1

Explanation: The scenario illustrates Pitch deck because using slides to explain a startup's problem, solution, market and funding need. The concept is specifically used to to present the opportunity, evidence, solution and plan clearly.

Q4. Which of the following best describes Problem slide?

A. a section explaining how the proposed offering addresses the identified problem B. a pitch-deck section that communicates the customer problem and why it matters C. a concise statement of the benefit or value promised to a target customer D. information supporting claims made in a pitch, such as research findings, prototype results or customer feedback

Check Answer

Correct Answer: B   |   Marks: 1

Explanation: Problem slide refers to a pitch-deck section that communicates the customer problem and why it matters. Its main purpose is to establish the need before presenting the proposed solution. The example 'showing evidence of repeated user frustration' is consistent with this concept.

Q5. What is the primary purpose of Problem slide in design thinking?

A. to make the response to the problem understandable B. to communicate why the offering is relevant C. to establish the need before presenting the proposed solution D. to increase the credibility of the presentation

Check Answer

Correct Answer: C   |   Marks: 1

Explanation: The primary purpose of Problem slide is to establish the need before presenting the proposed solution. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q6. A design team showing evidence of repeated user frustration. Which concept is most directly illustrated?

A. Solution slide B. Value proposition C. Evidence D. Problem slide

Check Answer

Correct Answer: D   |   Marks: 1

Explanation: The scenario illustrates Problem slide because showing evidence of repeated user frustration. The concept is specifically used to to establish the need before presenting the proposed solution.

Q7. Which of the following best describes Solution slide?

A. a section explaining how the proposed offering addresses the identified problem B. a concise statement of the benefit or value promised to a target customer C. information supporting claims made in a pitch, such as research findings, prototype results or customer feedback D. the defined group of potential customers relevant to the offering

Check Answer

Correct Answer: A   |   Marks: 1

Explanation: Solution slide refers to a section explaining how the proposed offering addresses the identified problem. Its main purpose is to make the response to the problem understandable. The example 'showing the core workflow that removes the main pain point' is consistent with this concept.

Q8. What is the primary purpose of Solution slide in design thinking?

A. to communicate why the offering is relevant B. to make the response to the problem understandable C. to increase the credibility of the presentation D. to clarify who the venture intends to serve

Check Answer

Correct Answer: B   |   Marks: 1

Explanation: The primary purpose of Solution slide is to make the response to the problem understandable. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q9. A design team showing the core workflow that removes the main pain point. Which concept is most directly illustrated?

A. Value proposition B. Evidence C. Solution slide D. Market or customer segment

Check Answer

Correct Answer: C   |   Marks: 1

Explanation: The scenario illustrates Solution slide because showing the core workflow that removes the main pain point. The concept is specifically used to to make the response to the problem understandable.

Q10. Which of the following best describes Value proposition?

A. information supporting claims made in a pitch, such as research findings, prototype results or customer feedback B. the defined group of potential customers relevant to the offering C. a pitch section explaining how the venture creates, delivers and captures value D. a concise statement of the benefit or value promised to a target customer

Check Answer

Correct Answer: D   |   Marks: 1

Explanation: Value proposition refers to a concise statement of the benefit or value promised to a target customer. Its main purpose is to communicate why the offering is relevant. The example 'promising a faster and simpler process for a defined user group' is consistent with this concept.

Q11. What is the primary purpose of Value proposition in design thinking?

A. to communicate why the offering is relevant B. to increase the credibility of the presentation C. to clarify who the venture intends to serve D. to show how the idea can operate sustainably

Check Answer

Correct Answer: A   |   Marks: 1

Explanation: The primary purpose of Value proposition is to communicate why the offering is relevant. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q12. A design team promising a faster and simpler process for a defined user group. Which concept is most directly illustrated?

A. Evidence B. Value proposition C. Market or customer segment D. Business model slide

Check Answer

Correct Answer: B   |   Marks: 1

Explanation: The scenario illustrates Value proposition because promising a faster and simpler process for a defined user group. The concept is specifically used to to communicate why the offering is relevant.

Q13. Which of the following best describes Evidence?

A. the defined group of potential customers relevant to the offering B. a pitch section explaining how the venture creates, delivers and captures value C. information supporting claims made in a pitch, such as research findings, prototype results or customer feedback D. evidence of progress or adoption, such as users, pilots, revenue or validated milestones

Check Answer

Correct Answer: C   |   Marks: 1

Explanation: Evidence refers to information supporting claims made in a pitch, such as research findings, prototype results or customer feedback. Its main purpose is to increase the credibility of the presentation. The example 'reporting results from a user test rather than only stating that users will like the product' is consistent with this concept.

Q14. What is the primary purpose of Evidence in design thinking?

A. to clarify who the venture intends to serve B. to show how the idea can operate sustainably C. to demonstrate that the project has moved beyond an unsupported concept D. to increase the credibility of the presentation

Check Answer

Correct Answer: D   |   Marks: 1

Explanation: The primary purpose of Evidence is to increase the credibility of the presentation. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q15. A design team reporting results from a user test rather than only stating that users will like the product. Which concept is most directly illustrated?

A. Evidence B. Market or customer segment C. Business model slide D. Traction

Check Answer

Correct Answer: A   |   Marks: 1

Explanation: The scenario illustrates Evidence because reporting results from a user test rather than only stating that users will like the product. The concept is specifically used to to increase the credibility of the presentation.

Q16. Which of the following best describes Market or customer segment?

A. a pitch section explaining how the venture creates, delivers and captures value B. the defined group of potential customers relevant to the offering C. evidence of progress or adoption, such as users, pilots, revenue or validated milestones D. a clear statement of what the audience is being asked to do after the pitch

Check Answer

Correct Answer: B   |   Marks: 1

Explanation: Market or customer segment refers to the defined group of potential customers relevant to the offering. Its main purpose is to clarify who the venture intends to serve. The example 'small manufacturers needing a particular monitoring service' is consistent with this concept.

Q17. What is the primary purpose of Market or customer segment in design thinking?

A. to show how the idea can operate sustainably B. to demonstrate that the project has moved beyond an unsupported concept C. to clarify who the venture intends to serve D. to make the desired next step explicit

Check Answer

Correct Answer: C   |   Marks: 1

Explanation: The primary purpose of Market or customer segment is to clarify who the venture intends to serve. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q18. A design team small manufacturers needing a particular monitoring service. Which concept is most directly illustrated?

A. Business model slide B. Traction C. Call to action D. Market or customer segment

Check Answer

Correct Answer: D   |   Marks: 1

Explanation: The scenario illustrates Market or customer segment because small manufacturers needing a particular monitoring service. The concept is specifically used to to clarify who the venture intends to serve.

Q19. Which of the following best describes Business model slide?

A. a pitch section explaining how the venture creates, delivers and captures value B. evidence of progress or adoption, such as users, pilots, revenue or validated milestones C. a clear statement of what the audience is being asked to do after the pitch D. communication that uses clear structure, relevant evidence and audience-focused reasoning to support a proposed action

Check Answer

Correct Answer: A   |   Marks: 1

Explanation: Business model slide refers to a pitch section explaining how the venture creates, delivers and captures value. Its main purpose is to show how the idea can operate sustainably. The example 'summarizing customers, revenue sources and major costs' is consistent with this concept.

Q20. What is the primary purpose of Business model slide in design thinking?

A. to demonstrate that the project has moved beyond an unsupported concept B. to show how the idea can operate sustainably C. to make the desired next step explicit D. to help the audience understand the opportunity and respond appropriately

Check Answer

Correct Answer: B   |   Marks: 1

Explanation: The primary purpose of Business model slide is to show how the idea can operate sustainably. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q21. A design team summarizing customers, revenue sources and major costs. Which concept is most directly illustrated?

A. Traction B. Call to action C. Business model slide D. Persuasive communication

Check Answer

Correct Answer: C   |   Marks: 1

Explanation: The scenario illustrates Business model slide because summarizing customers, revenue sources and major costs. The concept is specifically used to to show how the idea can operate sustainably.

Q22. Which of the following best describes Traction?

A. a clear statement of what the audience is being asked to do after the pitch B. communication that uses clear structure, relevant evidence and audience-focused reasoning to support a proposed action C. a structured presentation used to communicate an innovation, venture or project proposition to an audience D. evidence of progress or adoption, such as users, pilots, revenue or validated milestones

Check Answer

Correct Answer: D   |   Marks: 1

Explanation: Traction refers to evidence of progress or adoption, such as users, pilots, revenue or validated milestones. Its main purpose is to demonstrate that the project has moved beyond an unsupported concept. The example 'reporting the number of successful pilot users' is consistent with this concept.

Q23. What is the primary purpose of Traction in design thinking?

A. to demonstrate that the project has moved beyond an unsupported concept B. to make the desired next step explicit C. to help the audience understand the opportunity and respond appropriately D. to present the opportunity, evidence, solution and plan clearly

Check Answer

Correct Answer: A   |   Marks: 1

Explanation: The primary purpose of Traction is to demonstrate that the project has moved beyond an unsupported concept. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q24. A design team reporting the number of successful pilot users. Which concept is most directly illustrated?

A. Call to action B. Traction C. Persuasive communication D. Pitch deck

Check Answer

Correct Answer: B   |   Marks: 1

Explanation: The scenario illustrates Traction because reporting the number of successful pilot users. The concept is specifically used to to demonstrate that the project has moved beyond an unsupported concept.

Q25. Which of the following best describes Call to action?

A. communication that uses clear structure, relevant evidence and audience-focused reasoning to support a proposed action B. a structured presentation used to communicate an innovation, venture or project proposition to an audience C. a clear statement of what the audience is being asked to do after the pitch D. a pitch-deck section that communicates the customer problem and why it matters

Check Answer

Correct Answer: C   |   Marks: 1

Explanation: Call to action refers to a clear statement of what the audience is being asked to do after the pitch. Its main purpose is to make the desired next step explicit. The example 'asking for pilot partners, funding or approval for the next phase' is consistent with this concept.

Q26. What is the primary purpose of Call to action in design thinking?

A. to help the audience understand the opportunity and respond appropriately B. to present the opportunity, evidence, solution and plan clearly C. to establish the need before presenting the proposed solution D. to make the desired next step explicit

Check Answer

Correct Answer: D   |   Marks: 1

Explanation: The primary purpose of Call to action is to make the desired next step explicit. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q27. A design team asking for pilot partners, funding or approval for the next phase. Which concept is most directly illustrated?

A. Call to action B. Persuasive communication C. Pitch deck D. Problem slide

Check Answer

Correct Answer: A   |   Marks: 1

Explanation: The scenario illustrates Call to action because asking for pilot partners, funding or approval for the next phase. The concept is specifically used to to make the desired next step explicit.

Q28. Which of the following best describes Persuasive communication?

A. a structured presentation used to communicate an innovation, venture or project proposition to an audience B. communication that uses clear structure, relevant evidence and audience-focused reasoning to support a proposed action C. a pitch-deck section that communicates the customer problem and why it matters D. a section explaining how the proposed offering addresses the identified problem

Check Answer

Correct Answer: B   |   Marks: 1

Explanation: Persuasive communication refers to communication that uses clear structure, relevant evidence and audience-focused reasoning to support a proposed action. Its main purpose is to help the audience understand the opportunity and respond appropriately. The example 'connecting user evidence, solution benefits and a specific funding request' is consistent with this concept.

Q29. What is the primary purpose of Persuasive communication in design thinking?

A. to present the opportunity, evidence, solution and plan clearly B. to establish the need before presenting the proposed solution C. to help the audience understand the opportunity and respond appropriately D. to make the response to the problem understandable

Check Answer

Correct Answer: C   |   Marks: 1

Explanation: The primary purpose of Persuasive communication is to help the audience understand the opportunity and respond appropriately. This makes it different from the other options, which describe the roles of related concepts rather than the selected concept.

Q30. A design team connecting user evidence, solution benefits and a specific funding request. Which concept is most directly illustrated?

A. Pitch deck B. Problem slide C. Solution slide D. Persuasive communication

Check Answer

Correct Answer: D   |   Marks: 1

Explanation: The scenario illustrates Persuasive communication because connecting user evidence, solution benefits and a specific funding request. The concept is specifically used to to help the audience understand the opportunity and respond appropriately.